Our Concept

WHY DOES EVERYTHING HAVE TO MATCH?

MISMATCH is a UK independent footwear shop built on one simple idea: matching is optional.

We take genuine trainers in two colourways of the same model and size and create one deliberately contrasting pair. Familiar shoes, an unexpected combination.

HOW IT WORKS

Every drop is a chosen pairing. DROP 001 features Converse Chuck Taylor All Star Low trainers: one red shoe and one black shoe. Either configuration may be supplied: red left / black right or black left / red right. After you order, we source the matching models and sizes from UK retailers, then pair them ourselves.

Availability depends on retailer stock, so sourcing can take longer than buying a conventional pair. See our shipping information before ordering.

SMALL, INDEPENDENT AND INTENTIONAL

We're starting with one combination and four UK sizes. We hope to introduce more colours and models as the idea grows. We do not claim artificial limited runs or exclusive manufacturer collaborations.

INDEPENDENT RETAILER

MISMATCH independently sources and pairs genuine branded trainers. We are not affiliated with, endorsed by or sponsored by Converse or Nike.